CEO Blog

Get to know our CEO, Bradley Laye, by reading his bi-monthly articles in our newsletter. Topics include a variety of items and often connect to current events and/or the appropriate Torah portion.

Immortal Juxtaposition

Much has been written about the celebration of the opening of the United States Embassy in Jerusalem juxtaposed with the clashes along the Gaza border. Detractors of Israel have masterfully married images and taglines creating a real public relations challenge for Israel. Welcome to the worl…

Let Me Tell You A Story

This past week, I kept thinking back to The Princess Bride, where Peter Falk plays a grandfather telling the story of The Princess Bride to his sick grandson played by a young Fred Savage. It’s the framework that opens to what is, potentially, one of the best movies (or certainly most quo…

Kissing the Kippah

It was my first day of Hebrew School starting in third grade at Congregation Sha’are Tzedek in Sunrise, FL taught by the indefatigable Mrs. Sylvia Levitsky, z”l.  I grew up in an essentially non-observant household, and my parents joined the synagogue solely because of the expectation I…

To Guard and To Remember

We hear these words most associated with Shabbat – shamor v’zachor – to guard and to remember the Sabbath day… It seems the verbs are necessary more and more across other aspects of Jewish life as well. Yesterday was Yom Hashoah, Holocaust Remembrance Day. Yom HaZikaron is next week …

Let my people know

It was a great tag line for a number of years at Hillel that would get rehashed each Passover season.  There were big blue buttons with yellow writing that read, “Let my people know.”

Quintessentially, Passover is about the idea of transmitting knowledge and experience. As I have expla…